A Tale Of Two Cities By Charles Dickens - 1831 Words

The French Revolution was a time of great fear for the people of France. This period in time had brought death to an immense number of innocent people, often accused of things such as being a spy and giving away French information. Consequently, these â€Å"guilty† people were silenced for their actions by death from the guillotine. Despite these horrific acts, there was a revival of French spirit after the Revolution had ended, in the sense that the French are resurging after being an inch from death. In A Tale of Two Cities, Charles Dickens shows the reader that the general idea of resurrection can occur at any given point of time. The novel is set in two cities, London and Paris, during the French Revolution. The story begins with Mr. Lorry, an official from Tellson’s Bank in London, and Lucie Manette as they make their way to Paris to save Lucie’s father, Alexandre Manette. Previously, Mr. Lorry was informed that he was alive after Alexandre had disappeared f or eighteen years due to his imprisonment in Bastille. The two of them find Lucie’s father in the house of Monsieur Defarge, who is a wine-seller in Paris. Manette is found in a mentally damaged state of mind where he was cobbling shoes for comfort. Lucie and Lorry take Manette home, where Lucie nursed her father back to health. Within five years, he was doing much better, and a man named Charles Darnay became involved in the story. He is a Frenchman who is on trial for the accusations that he is a traitor and a spy.Show MoreRelatedA Tale of Two Cities, by Charles Dickens1420 Words   |  6 Pageshistory – the best of times and the worst of times. The violence enacted by the citizens of French on their fellow countrymen set a gruesome scene in the cities and country sides of France. Charles Dickens uses a palate of storm, wine, and blood imagery in A Tale of Two Cities to paint exactly how tremendously brutal this period of time was. Dickens use of storm imagery throughout his novel illustrates to the reader the tremulous, fierce, and explosive time period in which the course of events takesRead MoreA Tale Of Two Cities By Charles Dickens1024 Words   |  5 PagesAt the beginning of A Tale of Two Cities, Charles Dickens writes, â€Å"every human creature is constituted to be that profound secret and mystery to every other (14).† Throughout the novel, Dickens incorporates the theme of secrets to connect characters and add mystery to the story. The three characters with the significant secrets are Charles Darnay, Alexandre Manette, and Madame Defarge. Darnay, Manette, and Defarge are all of French blood, living in either France or England in the heat of the FrenchRead MoreA Tale Of Two Cities By Charles Dickens1704 Words   |  7 PagesA Tale of Two Cities by Charles Dickens is a novel set during the time of the French Revolution in England and France. The Revolution is a time of great danger and constant change. Dickens’ novel expresses the theme of fate through metaphors in many different ways. These metaphors connect the fates of Dickens’ characters that are intertwined in some way whether they are aware of how they are connected or not. Charles Dickens illustrates to his readers that fate is predetermined as shown throughRead MoreCharles Dickens Tale Of Two Cities1079 Words   |  5 PagesFated Coincidences Charles Dickens was a distinguished writer during the 1800s and was inspired by Thomas Carlyle’s book French Revolution. Dickens was influenced by this book to write his novel Tale of Two Cities. Even though he wrote the book seventy years after the French Revolution, he studied many different books from two wagons from Carlyle which he sent as a joke. Throughout the book Tale of Two Cities, Dickens has a recurring theme of fate. Dickens illustrates that everyone’s lives areRead MoreA Tale Of Two Cities By Charles Dickens987 Words   |  4 PagesIn a Tale of Two cities. Dickens juxtapositions suspense and humor in a intricate tale of love and loyalty. The book takes place in the late 18th century, during the french revolution. the book is set in England and France, more specifically London and Paris. These are the two cities that the book centers around. In the city of London, the neighborhood of SoHo, and Paris, the french countryside, and city of Dover. b ci ty houses, palace of Versailles. The house in Paris where the Darnay s stayedRead MoreA Tale Of Two Cities By Charles Dickens1363 Words   |  6 PagesTale of Two Cities A Tale of Two Cities is a 19th century novel that conveys the terror of the French Revolution through the story of the Manette and Darnay family. Charles Dickens intertwined characters throughout the novel to convey the equivocal viewpoint of the citizens throughout England. The ambiguous characters of Charles Darnay, Madame Defarge, and Mr. Carton, work to show both the innocence and savagery of the revolution. Charles Darnay spent the early years of his life as nobilityRead MoreA Tale Of Two Cities By Charles Dickens1426 Words   |  6 Pagesanxiety, and misery, the French Revolution was a trying time for all involved, even the characters crafted by Charles Dickens’ imagination. Charles Dickens’ strongly enforces the hardships of this arduous era in his remarkable novel, A Tale of Two Cities, while exhibiting his keen ability to leave hints for the readers, allowing them to predict upcoming events in his skillfully fashioned plot. Dickens utilizes vivid imagery to construct menacing settings. He presents his characters as impulsive to indicateRead MoreA Tale Of Two Cities By Charles Dickens1398 Words   |  6 PagesHuman Cruelty is a Result of Hatred Charles Dickens is a very famous novelist, who was born on February 7, 1812, in his home of Portsmouth, England. He was a very dedicated man with a great imagination, and he shows his writing skills in his book A Tale of Two Cities, a historical fiction that focuses on the French Revolution. In this book Dickens uses both atmosphere and imagery to describe how brutal and inhumane men can be to each other. He uses scenes of a man’s need for tyranny, a man’s needRead MoreA Tale Of Two Cities By Charles Dickens1301 Words   |  6 PagesThe famous paradoxical line throughout history, â€Å"It was the best of times, it was the worst of times†¦Ã¢â‚¬  captures the essence of the French Revolution. Charles Dickens, the Victorian age author of A Tale of Two Cities vividly captures the fright and upheaval of the Pre-Revolution time period. By evoking the French Revolution, love is evident throughout all characters in the novel. Love eclipses tyranny, poverty, and all ot her problems that sansculottes in the novel face as love cannot be taken awayRead MoreA Tale of Two Cities, by Charles Dickens1381 Words   |  6 PagesOf the extraordinary amount of literary devices available to authors, Charles Dickens uses quite a few in his novel A Tale of Two Cities, which is set during the French Revolution. One of his more distinctive devices is character foils. The five sets of foils are Carton and Darnay, Carton and Stryver, Darnay and the Marquis de Evremonde, Madame Defarge, and Mr. Lorry and Jerry Cruncher. Dickens uses foil characters to highlight the virtues of several major characters in order to show the theme of

Revisiting, Revising, and Reviving Americas Founding Era

Most Americans nowadays like to think that they have the American Revolution pretty well figured out. Conventional wisdom starts the saga in 1763 when Britain, saddled with debt at the close of the Seven Years War, levied new taxes that prompted her American colonists to resist, and then to reject, imperial rule. Having declared independence and defeated the British, American patriots then drafted the constitution that remains the law of the land to this day. With George Washingtons inauguration as president in 1789, the story has a happy ending and the curtain comes down. This time-honored script renders the road from colonies to nation clear, smooth, and straight, with familiar landmarks along the way, from Bostons Massacre and Tea†¦show more content†¦They believed that these years were the most important in American history, indeed the most important in the history of the world. Tis not the affair of a city, a country, a province, or a kingdom, but of a continent--of at least one eighth part of the habitable globe, insisted Thomas Paine in January 1776, urging Americans toward independence. Tis not the concern of a day, a year, or an age; posterity are virtually involved in the contest, and will be more or less affected, even to the end of time, by the proceedings now. Fifty years later Jefferson, reflecting on the meaning of July 4, 1776, echoed Paine on that moments significance. May it be to the world, what I believe it will be, (to some parts sooner, to others later, but finally to all), the signal of arousing men to burst the chains under which monkish ignorance and superstition had persuaded them to bind themselves, and assume the blessings of self-government. Thanks to the Revolution, Jefferson concluded, All eyes areShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagespoints both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late

Strategic Marketing Management Marketing Strategy Essay

Introduction Strategic marketing management is the vital principle of successful marketing in this global environment and market. Strategic marketing is the marketing strategy which combines all the marketing and advertising goals into the comprehensive marketing plan. It is stated that a good marketing strategy should be come from the research on the national and international market and on the product mix. This strategy can be made for maximizing the organization profit and to sustain the business in the competitive business environment. The strategic marketing management is the analytical way of learning that how to different type of strategies related to the customers and solutions of packages to fulfill the needs of customers. It seems very easier to reach the target customer of the company but most of the people related with marketing management field have less ability to create such compatible products which give meaningful results to the targeted customer in near future also. The recent competitive business environment requires developing a more profitable marketing plan and this plan must hit the ground reality as well. Many researchers stated that it is the core principle of the successful marketing. In marketing management plan the marketer must see the market with new eyes. Marketer should have ability to identify the true values of the each and every customer and the organization benefits in the complex increasing market. Marketer should have also study theShow MoreRelatedStrategic Marketing Management : Analysis Strategy, Implementation, And Control Of Marketing Activities1128 Words   |  5 Pages-Define Strategic Marketing Management and identify some current issues in strategic marketing management that might be faced by an organisation. â€Å"Strategic Marketing Management: The analysis strategy, implementation, and control of marketing activities in order to achieve organisation s objectives,† (Jack in the box, 2014). Through strategic planning, the company can break down their SMM into three main questions. What is the business doing now, what is happening in the environment, and whatRead MoreSchindlers Market Expansion Strategy in India: Best Practices in Strategic Marketing Management2217 Words   |  9 Pagesï » ¿Schindlers Market Expansion Strategy in India: Best Practices in Strategic Marketing Management Executive Summary The many challenges that Schindler Group faces in getting their international expansion strategy to succeed are multifaceted in scope and reflect how challenging international marketing can be. Exacerbating their challenges is the need for creating a reliable supply chain throughout India while also relying on their internal suppliers who are the production centers located throughoutRead MoreStrategic Marketing844 Words   |  4 PagesPROGRAMME: Edexcel BTEC Level 7 Professional Diploma in Strategic Management and Leadership UNIT NO/TITLE: Unit 07 / Strategic Marketing Management ASSIGNMENT NO: 1 of 2 Individual Credit Value: 10 Learning Outcomes: * Understand the principles of strategic marketing management * Understand the tools used to develop a strategic marketing strategy * Be able to respond to changes in the marketing environment Issue Date: Due Date: 08th September 2013Read MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesable to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance ofRead More Marketing Strategy Implementation in Higher Education854 Words   |  4 Pagesreview addressed the strategic implementation of marketing initiatives within international higher education entities (Naidoo Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives. (NaidooRead MoreStrategic Marketing1098 Words   |  5 Pages Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega Rojas (2010) is â€Å"to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission (p. 3). The strategic plan must include target goals consistent withRead MoreManagement Can Be Seen As An Art1469 Words   |  6 PagesOn the other hand it could be argued that management can be seen as an art. Literature proves the Armed Forces leaders to be the best at managing change â€Å"Orion claims the most effective approach to huge cuts and organisational upheaval is for leaders to persuade their staff to understand why changes are good for them, a process that involves asking employees lots of questions about how they are feeling. This kind of brain-friendly leadership is more prevalent in the armed forces† (Dobinson, 2012)Read MoreBasic Aspect of Interna tional Marketing1574 Words   |  7 PagesBasic aspects of International Marketing There are three basic aspects of International marketing are as follows:- * The new product development process * Demand management * Sales marketing process (1) The new product development process can be defined as follows:-   This process characterizes itself as integration between Marketing, Ramp;D/Engineering and Manufacturing. Besides, several operating levels are active within the new product development process.   The steps shownRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreCritical Thinking Questions : Strategic Planning1160 Words   |  5 PagesChapter 2 Critical Thinking Questions: 1. Strategic planning is the process a company uses to develop and maintain a strategic fit between their goals as an organization and their capabilities of meeting demands in a fast-changing market. Strategic planning helps companies take advantage and adapt to the opportunities that it’s ever changing environment throws at them. There are four steps to strategic planning. Marketing plays a large role in the strategic planning, because the plan is finding ways

Crime and Deviance - 1885 Words

â€Å"Evaluate sociological explanations for the high proportion of young, working class males shown in official statistics on crime.† This essay will start by making a distinction between the concepts of crime and deviance, followed by an examination how such concepts have been acquired and accepted by society. Further reference will be made to the current crime statistics, and analyse some of the possible explanations for the high proportion of crime that is being committed by young males. Finally, consideration will be given to what the main sociological perspectives functionalism, Marxism and internationalism, would have to say about this whole subject. At first glimpse, crime and deviance are two concepts that for some people mean†¦show more content†¦For that reason, there are quite a few sociological explanations which explain the reasons behind such high proportion of young male committing crimes. Those explanations are mainly centred on social factors that affect them directly, rather than anything else (Haralambos amp; Holborn, 2008). The new right approach (cited in Taylor et al, 1998) believe that deviant and criminal behaviour can be explained by the influence of the negative behaviours and lack of good influences that some youngsters have at home. The continuous lack of attention and bad examples from their parents will be reflected in the way youngsters behave, and children will not either understand or accept the norms and values of their society (Taylor et al, 1998). The lack of a good support unit at home will influence young males join delinquent groups in the street, therefore to join and gain status within that group, young males will be persuaded and pressured by other members of the peer group to participate, learn and enforce criminal and deviant behaviour. Another sociological explanation, related with the Marxism theory, is related with the type of capitalist and materialist society we have now, the access to wealth and status is not available to everyone, resulting in some families being relatively deprived of some luxuries that others might have (Haralambos amp; Holborn, 2008). For instance, if a young male belongs sees all ofShow MoreRelatedCrime, Deviance, And Deviance899 Words   |  4 Pagesa people so drawn to crime and deviance in the news? What is it about human nature that has a secret sense of interest or even some excitement when we turn on the television and see something major going on like a high speed chase or the like? Interestingly, the closer it happens to be to where we are, the more interested we become as opposed to something happening out of state, or furt her off in another country. The point here is not to defend or glamorize crime and deviance, but to point out thatRead MoreCrime, Deviance, And Deviance3445 Words   |  14 PagesCrime and Deviance This report will begin by making a distinction between the concepts of crime and deviance, accompanied by the concept that crime is a social construct. Then this report will evaluate some theoretical approaches to how and why crime exists. Further reference will be made to the existing crime statistics, and the validity and reliability of the official statistics that measure crime. Finally, this report will look into the presentation of crime in two areas of the mass media. AtRead MoreDeviance And Crime And Deviance1623 Words   |  7 PagesDEVIANCE AND CRIME Deviance occurs when an individual commits something that disregards or breaks a social norm or folkway; deviant behaviors are considered criminal when it breaks more serious mores. These mores or laws, unlike norms or folkways, have more formal punishments and sanctions, such as fines or imprisonment. The purpose of these punishments or sanctions, according to Diana Kendalt (2017) in Sociology in Our Times, is to give retribution, make a general deterrence, incapacitation, orRead MoreCrime and Deviance1123 Words   |  5 Pagesexplanations of Crime and Deviance Labelling theory paved the way in understanding how deviance was something defined by social processes. In this way social agencies such as the police defined what was deviant. Marxists took this view even further by examining the power of certain social groups to define deviance and create the laws which secured social conformity. Marxists see crime and deviance as not coming from moral or biological defects but defects within social order. Crime is an inevitableRead MoreCrime and Deviance810 Words   |  4 PagesDa’Vaughn Hawkins Introduction of Sociology 29 October 2015 Written Assignment #3 Crime and Deviance With the rise of crime rates in the last couple of years, people are wondering if locking up the criminal and throwing away the key would be effective for social control. What these people fail to see is that by just throwing away the key, you aren’t actually helping that person to strive for and become anything better. The thing that would be more effective than throwing away the key isRead MoreCrime And Deviance1550 Words   |  7 PagesIn studying crimes and deviance, sociologists look to explain what types of behavior are defined as deviant as opposed to criminal, who defines deviant behaviors, why people become deviant, and how society deals with deviant behavior. Deviance is defined by sociologists are behavior that significantly goes against expected rules and norms. Criminal behavior is behavior that violates the law. Sociology studies groups as opposed to individuals, so when studying crime and deviance, sociologists areRead MoreCrime and Deviance2170 Words   |   9 Pagescauses crime and deviance in society, biological or social factors? Definitions of crime and deviance would change according to time, place, situation and culture, as what is acceptable in one would be unacceptable in another. Crime would entail the breaking of the law according to time and place, deviance would be an action that is unacceptable to the majority within the time and place, but both can alter during time, place, culture and social norms including religion. One example of crime wouldRead MoreCrime and Deviance4103 Words   |  17 Pagesfunctions and causes of crime and deviance within contemporary British society, yet it fails to account for white collar crime. Evaluate this statement. Every society is guided by laws and regulations, therefore, breaking of the law is known as crime or deviance. Crime and deviance will be defined with examples and how what is crime and deviance depend on culture and society will be analysed. Thus, a criminal act in one place is a norm in another place. Crime and Deviance changes as the society evolveRead MoreCrime and Deviance3081 Words   |  13 PagesCrime and Deviance from a Sociological and Psychological assessment: The sociology of deviance is the sociological study of deviant behavior, or the recognized violation of cultural norms. Cultural Norms are societys propensity towards certain ideals; their aversion from others; and their standard, ritualistic practices. Essentially the norm is a summation of typical activities and beliefs of group of people. There are various Sociological deviance theories, including Structuralist: whyRead MoreDeviance, Crime, And Crime1805 Words   |  8 Pages I found the topic â€Å"Deviance and Crime† to be particularly interesting because both terms concern individuals departing from norms and laws in society. The feelings that â€Å"Deviance and Crime† evoke in me are curiosity and compassion. I believe I feel curious about this topic, because of the underlying motives that people can have for acting the way they do. Also, it really fascinates me to learn the ways in which deviance and crime are constructed within a society, and the ties it has to race, class

Operations in management Free Essays

Operations Management Is one of the essential business functions and is therefore vital to any organizational system that delivers products and services , for example a bank, airline, or computer manufacturer. At the very core, operations management Is all about, designing, creating, controlling and Improving the many operational processes wealth a company (In such system environments). Operations management deals with a transformation of inputs such as raw materials, labor, capital and information into outputs such as goods and services and can include finished products that are ready for consumptions and semi ready products such as work-in-progress or inputs for other operations. We will write a custom essay sample on Operations in management or any similar topic only for you Order Now Transformation of inputs usually requires a series of processes (steps) in order to get the desired output. Successful transformation depends on sufficient feedback so that we can continuously control and improve the existing processes. Supply chains bring products to customers ND consist of a network or all interactions between suppliers and customers. In order to efficiently manage each facet of the SC, each company has to perform in each area; any operational decision might effect and impact the other stakeholders in the supply chain. They ensure alignment of strategy and operations with suppliers and customers through communication and information flows. -Involves several different companies. The individual companies are connected through flows. However Supply chains are usually more complex. Multitude structure made up of multiple companies. These companies have to work together in order to form a functional supply chain. SCM is about planning and controlling all the aspects of interaction between the companies involved in the complex process of forming a Vs†¦ A â€Å"system† refers to a collection of parts working interdependently to create a specifiable outcome. Feedback is the information about t he performance of the system, that when returned to the system, can modify the system’s behavior. A system is an interconnected and coordinated set of elements and process that converts inputs into desired outputs. A company is made up of numerous individual systems in the various functional areas, not only in manufacturing or operations but also in engineering, marketing, accounting, and other areas that together constitute the overall system that is the company itself moment in time. LINE VIEW: multiple activities in sequence. 0 CIRCLE VIEW: results of one cycle provide feedback to the next cycle. Help everyone see the big picture: employees do not focus too heavily on their own goals, the business is interrelated, therefore it is important employees also focus on he business’ goals as a whole so that the system works efficiently. -Understand how individual systems really work and how they interact: while trying to improve one system it is important not to damage another. Therefore it is important not to try and fix a system without understanding how each one works and how they interact with other systems. Understand problems before trying to fix them: â€Å"The typical way of managing is to take the whole and divide it into parts, then try to make each part perform as well as possible. But we have proven many times now that when you improve the reference of the parts you do not necessarily improve the performance of the whole. In fact, you can make it worse. Putting a Mercedes engine in a Volkswagen, for instance, doesn’t make the Volkswagen a better car, even though it now has a superior engine. A system has properties that none of the parts have. How to cite Operations in management, Essays

Conduct Professional Standards A Australian -Myassignmenthelp.Com

Question: Discuss About The Conduct Professional Standards A Australian? Answer: Introduction It is evident from the given scenario that, Hardeeps friendship with Mandeep is causing ethical dilemma for Hardeep. If Hardeep choose company B for Enterprise Resource Planning (ERP) System, Mandeep and his organization will be benefited. However, both Hardeeps organization and Company B will suffer a loss if Mandeeps Company is given preference. While choosing company B, inspite of getting a better offer from Company A will not only enhance the overall cost of Hardeeps company, but it will also impose a negative impact on Company As business. On the other hand, the friendship of Hardeep and Mandeep and professional career of Mandeep might get severely affected if Hardeep chose Company A over Mandeeps company. Providing facility to Mandeeps Company on the basis of personal relation will not only violate the act of ethics, fairness, equality and honesty but is also illegal. Moreover, both Hardeeps organization and Company A will suffer a loss if priority is given to Company B. Hence, Hardeep should accept the offer of Company A since it will be ethical and justified act. Analysis of the action According to The Primacy of the Public Interest, an ideal citizen should always place the interest of the common mass before his/her personal interest (White 2005). It can thus be understood that an employer is supposed to serve the interest of Organization in spite of serving his personal interest. Another ACS Code of Ethic, Honesty states that an individual must maintain honesty while representing his/her knowledge, services, products and skills. Therefore it can be clearly understood that accepting a non-profitable offer on basis of personal relationship while disallowing a capable offer falls under the act of dishonesty. Fourthly, according to the code, Professional Development, an individual must enhance his/her own professional development along with his/her colleagues and employees. Being an IT Manager it is the duty of Hardeep to choose the deserving offer letter for handing over the project and hence he needs to choose Company A (ACS CODE OF ETHICS 2018). Finally the code Professionalism states that professional actions including maintenance of dignity and respect for all individuals in the society must be conducted in order to maintain professionalism (acs.org.au 2014). This code also contradicts the option of Harpeet to hand over the project to Mandeeps Company since the act will be unprofessional. Decision The Australian legislation on professional ethics states that any unethical and unprofessional activity conducted by an individual is punishable (Lsc.sa.gov.au. 2018). Therefore it can be understood that choosing Mandeeps company unethically over Company A will create legal issues for Hardeep. In order to solve the mentioned ethical dilemma, the first step taken by Hardeep should be accepting the offer made by Company A. Along with that, appropriate action should be taken against Mandeep for his unprofessional behavior. According to the acs.org.au (2014), Hardeep should refrain from conducting any action that may tarnish his image. Being a manager, he should protect and promote the professionalism in his organization. Recommendation The above decision will not only ensure preservation of professional morality and ethics, but will also save Hardeep and his organization from any legal issue. In order to maintain commitment of friendship with Mandeep, Hardeep should meet him personally and make him understand the ethical dilemma and the legal issues that he might have faced if he had chosen Mandeeps organization for the project. Reference List ACS CODE OF ETHICS. 2018. [ebook] Australian Computer Society. Available at: https://www.acs.org.au/content/dam/acs/rules-and-regulations/Code-of-Ethics.pdf [Accessed 21 Feb. 2018]. acs.org.au (2014).ACS Code of Professional Conduct Professional Standards Board Australian Computer Society. [ebook] Available at: https://www.acs.org.au/content/dam/acs/acs-documents/ACS%20Code-of-Professional-Conduct_v2.1.pdf [Accessed 23 Feb. 2018]. White, T.I., 2005. Resolving an ethical dilemma, pp.4-

Get E-Commerce And Marketing Solution on Amazon

Question: Discuss seven unique features of Amazon and implementation of seven unique features in Amazon. Answer: Introduction The term e-commerce became very popular with the emergence of new technologies, especially in the internet and computer network sectors. As e-commerce allows easy trading of goods or services over computer, it has become an essential part of most of the business structures. E-commerce organizations such as Amazon and e-Bay are doing exceptional business around the world and complementing traditional commercial buying and selling. The UK has the largest e-commerce market in the world that solely claimed almost 32 percent of European e-commerce sales in the year of 2013 (Azad et al. 2014). According to Huang and Benyoucef (2013), in the year of 2014, almost 80 percent online users accessed online shopping in the UK which was the highest online shopping penetration in Europe. Amazon leads the e-commerce market in the UK with a 16 percent market share while Tesco and eBay holds the second and third position having 9 percent and 8 percent market share respectively (Klaus 2013). Other majo r e-commerce websites of UK are Asos, Play.com, Next and John Lewis. This report will provide detailed information on the seven unique features of Amazon which has helped them to claim this top position in UK market. Seven Unique Features of Amazon Amazon has seven unique features in their website which are ubiquity, global reach, global standards, richness, interactivity, mass of information and customization (Huang and Benyoucef 2013). While some of these features are rightfully implemented and contributed in the success of Amazon, some features are implemented poorly. Figure 1: Seven Unique features of Amazon (Source: Huang and Benyoucef 2013) Ubiquity Ubiquity indicates that commercial transactions or any other activities related to a website are available everywhere such as workplaces, at home and on the mobile devices. Amazon.com is such a website that is not only available in pc platforms, but also available on all mobile platforms such as android, iphone and windows (Ritala et al. 2014). Besides, the connectivity of their server is so powerful that customers can access to the sites of Amazon at any time. This ubiquity or availability of Amazon is helping the consumers to reduce the transaction cost that is the cost of participating in the offline markets. Amazon is not only available in the UK, but also in countries like U.S., Canada, Germany, France, Italy, Spain, Japan, China and India (Klaus 2013). Therefore, the consumers can purchase goods from other countries too. Besides, the website of Amazon can stay connected to Facebook, Google+ and Twitter. Global reach Global reach of Amazon permits the consumers to execute commercial transactions from various countries that make this e-commerce site more convenient. Therefore, it can be said that the authority of the organization has several e-commerce merchants who are helping the website to become a popular and global market place (Berinsky et al. 2012). As Amazon.com is the ubiquity website, people in the whole world can go through this website and can carry out transactions without any obstacle. Global standards The standards of Amazon.com are higher than any other e-commerce site in the world which is shared by all the nations around the world. The global technical standards of Amazon are a great lower market entry cost that states the merchants must pay the costs of the goods that they bring to the market. Besides, the high standards of this site provides free search for all of their customers which means less effort to find the suitable products (Dong et al. 2013). In their website, Amazon has put the entire price and product related descriptions in a simpler and a accurate way. Richness The complexity and content of a message is known as the richness of that message. In the early days, conventional market had a great richness, as they were able to provide face-to-face services using aural and visual cue. This richness of the conventional markets helped the organizations to create a strong commercial environment. However, the e-commerce websites has brought a significant change in the traditional trade-off between richness and reach. According to Resca and Spagnoletti (2014), Amazon authorities believe that richness in the message depends on the amount of people they can reach. That means, the larger the people reached, the less rich the message. In any website of Amazon, detailed descriptions are provided for each product so that consumers can easily decide whether to buy it or not. Besides, Amazon also allows the sellers to communicate with the consumers to promote and explain the products to them. Interactivity Interactivity is one of the most important factors in e-commerce. For organizations like Amazon, it is difficult to implement face-to-face interaction with the consumers. Therefore, authority of Amazon is allowing their online merchants to attract the customer in the ways that are similar to face-to-face experience (Kousha and Thelwall 2015). Amazon website has developed a community that can do any announcement, enquiry and discussion between each other to understand the products properly. In this way, buyers and sellers can communicate with other in spite of staying at different countries. Density of information Information density allows the marketers to receive a huge amount of quality information on the products. Information density also allows to reduce the information cost and to increase the quality of the information to make it more relevant and useful (Skalicky 2013). Amazon websites are full of information such as detail outline of the product with its image so that consumers do not have to pay any costs to search the details from any other place. Customization Customization helps the merchants to target their marketing messages to the consumers based on their previous purchases and interests. Amazon follows this customization style to send marketing messages to different consumers who are the registered members in their system. Besides, Amazon also allows the consumers to create their wish list (Resca and Spagnoletti 2014). Wish list helps the merchants to understand the interests of the consumers therefore; they can send messages related to that wish list to the consumers. Implementation of seven unique features in Amazon Amazon authority and management has successfully implemented all the seven unique features in their websites to make it one of the most popular e-commerce sites in the world. However, it is seen that they failed to implement all of those features successfully (Muhammad et al. 2013). Some of those seven features are poorly implemented in Amazon websites. For example, ubiquity is implemented perfectly in Amazon websites because in many countries consumers can connect with each other and can buy products. Besides, consumers can also compare the products with other products to find out the best options for them. However, the interactivity is implemented poorly in Amazon websites. The chat provided in Amazon websites are not real time chat. The community is allowed to do announcements and enquiries between each other. However, sometimes consumers have to wait for the seller to do the reply which is considered as an inconvenience (Turban et al. 2015). Therefore, it is highly recommended that the authority of Amazon must enhance their system and allow the consumers to chat in a real time system like Facebook. In that way, they will be able to talk to sellers directly and will be able to get quick replies. However, it is also true that handling millions of consumers via chat is not an easy task to do. Therefore, neither the authority nor the advisers have any clue on this issue. Besides, the authority of Amazon must also think about global reach. It is true that Amazon facilities are directly available in 13 countries and last year the management recorded transaction from 185 countries (Resca an d Spagnoletti 2014). However, in the countries where the website is not directly available, the consumers had to wait longer to receive their products. Therefore, it can be said that the authority will also need to improve their global reach to hold their market position as e-commerce websites like eBay is already giving them tough competition. Conclusion In the conclusion it can be said that the main advantage of Amazon is there lower price structure. Amazon authority could keep the warehouse and staff costs lower which has helped them to offer products at a lower cost than other e-commerce websites. Second advantage is consumers can access to Amazon websites via any platform and from anywhere. However, Amazon is also facing some challenges and issues. E-commerce websites such as eBay and Tesco are slowly but steadily reducing the gap between them and Amazon. However, Amazon failed to improve their services in recent times. Therefore, they will have to work on their drawbacks to hold their position as a number one e-commerce website in UK. 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